An excellent primer on the various marketing statistics. Useful for Sales / pre-sales pitches , for the product team (on what we can measure) and project team (in terms of what we can implement and measure).
It gives overview on what terminilogy we can use, and the current industry trend and stats on each of the parameters. More at https://www.hubspot.com/marketing-statistics
Search Engine Optimization Statistics
Understand how consumers are searching for and finding information about brands online.
- Conversion Rate Optimization (CRO)
- Ecommerce
- Local SEO
- Mobile Search
- Organic Search
- Voice Search
Content Marketing Statistics
Learn what projects and platforms content marketers are prioritizing.
- Blogging
- Content Strategy
- Podcasts
Social Media Statistics
See how marketers are expanding their reach with social media.
- Facebook
- Instagram
- LinkedIn
- Pinterest
- Snapchat
- Social Media Management
- Social Media Usage
- Twitter
- Visual Content
Video Marketing Statistics
See why brands are adding video marketing to their strategy.
- Product Video
- Social Video
- Video Analytics
- Youtube
Email Marketing Statistics
Learn how marketers are using email marketing to maximize ROI.
- Clickthrough Rate
- Email Copy
- Email Segmentation
- Email usage
- Mobile email
Lead Generation Statistics
Discover how marketers are reaching lead generation goals.
- Demand Generation
- Marketing Analytics
- Marketing Automation
Advertising Statistics
Understand how consumers view paid media.
- Adblocking
- Display Advertising
- Mobile Advertising
- Video Advertising
- Pay-Per-Click (PPC)
Marketing Technology Statistics
Discover how new technologies are changing consumer behavior.
- Messaging Apps
- Mobile
- Aritifcial Intelligence (AI)
Sales Statistics
Learn how salespeople can increase their efficiency with inbound selling.
- CRM
- Selling
- Service Level Agreement
- Social Selling
https://www.hubspot.com/marketing-statistics
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