With Digital Marketing becoming a buzz word, it is also very key to rein the overuse , overkill and abuse by marketers of these techniques without paying attention to the quality of content. Here's a nice article from Hubspot - https://blog.hubspot.com/marketing/marketers-this-is-why-we-cant-have-nice-things - that deals with content marketing, messaging platform and video marketing.
From a product company perspective our work on the messaging app (chat app) becomes very important, as messaging apps are leading to higher conversion rates.
Please read the article for a complete understanding.
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