Crafting The Right Digital Strategy For Your Business
A DBS BusinessClass event at Google's Singapore headquarters shed light on what businesses need to do to get their digital marketing on track.
Four "moments" in the digital life of a consumer where their preferences are shaped and decisions are made. These are:
* I-want-to-know moments – 66% of smartphone users turn to their phones to look up something they saw in a TV commercial
* I-want-to-go moments – 82% of smartphone users use a search engine when looking for a local business
* I-want-to-do moments – 91% of smartphone users turn to their phones for ideas while doing a task
* I-want-to-buy moments – 82% of smartphone users consult their phones while in a store deciding what to buy
To capitalise on these moments, brands need to "Be There" when these moments occur, "Be Useful" by being relevant to the consumer at that point in time and "Be Quick" by having a mobile experience that is fast and without friction.
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