While browsing EDM's from HubSpot, came across this article/blog. It is important for the following perspectives -
a. It uses an external software and highlights why it is popular and describes its key features. Such features aren't part of HubSpot, but it seeds in the idea.
b. Then it identifies the geography because the external software is popular in part of this geography.
c. Then it leads to positoning its own features and how it can be used. A clever side-stepping of the main theme of the "Inbound Marketing WeChat" or title "WHAT FUTURE-FOCUSED INBOUND MARKETERS NEED TO KNOW ABOUT WECHAT" and goes onto position
Please read the full article here
Jay, something for us to leverage for our blogs.
Blogs