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How to Improve Your Email Marketing in 2017

1. 1) Send emails to lists that want to hear from you.
2. 2) Have a goal for each email before you press “send.”
3. 3) Personalize and test your emails.
4. 4) Send emails from a personalized account.
5. 5) Experiment with sending emails on different days of the week.
6. 6) Engage with contacts who've submitted forms, not contacts whose information you’ve imported.
7. 7) Suppress your unengaged subscribers to avoid sending graymail.
8. 8) If people are unsubscribing, don’t worry too much (yet).
9. 9) If people stop opening your emails, figure out what’s going wrong fast.
10. 10) If people mark you as spam, immediately stop sending email and identify the source of the complaints.
11. 11) If you want to learn more about email marketing, take the free email marketing certification course. 
12. 12) Be thoughtful about your subject line.
13. 13) Remember: Email is getting harder, but it’s still working.

The divide is growing between email marketers who know what they’re doing and those who don’t, so make sure to put in effort to test different strategies and keep your subscribers engaged.

The theme of all of these email marketing guidelines? Testing. Every audience and contacts database is different, so make sure you’re testing the implementation of new strategies and tailoring them according to how your subscribers engage. And when you’re ready to hit “send,” here are some lead nurturing email examples to inspire your creativity.